My Winter Retreat at Sonnenalp: Allgäu, Serenity and Cashmere

There are places where I can simply take a deep breath. The Sonnenalp in Ofterschwang in the Allgäu is one such place for me. Especially during the pre-Christmas season or around Christmas, I find myself drawn back there again and again. A weekend away from everyday life, enjoying the crisp winter air, getting a massage, and slowly letting the year come to a close.

After months full of designs, collections, travel, and decisions, this time is particularly precious to me. For once, I don't have to design, organize, or launch anything. I can simply be there.

My year-end in the Allgäu mountains

During my winter weekends at the Sonnenalp, I especially enjoy the alternation between activity and relaxation. When there is snow, snowshoeing is an absolute must for me. Bundled up warmly, I set off, take in the winter landscape, and clear my head – often that is all I need.

Afterwards, I look forward to warmth, a soothing massage, and time without a fixed plan. Especially before Christmas, when so many things still need to be finished quickly, this slower pace does me good.

For me, this is the perfect end to the year: to gain some perspective, let the past months settle, and make room for new thoughts again. Even as a designer, I realize how important such breaks are. Creativity sometimes simply needs a clear head.

Why cashmere belongs at the Sonnenalp for me

What always has a place in my weekend bag? Cashmere. A soft sweater, a generous cardigan, or a scarf I can wrap myself in are essential for a winter break in the mountains.

Especially at a hotel like the Sonnenalp, I find cashmere wonderfully fitting. The knitwear feels relaxed while looking elegant at the same time. A favorite sweater with trousers at breakfast, a casual cardigan in the afternoon, or a beautiful cashmere piece for dinner – this is how uncomplicated fashion can be for me on vacation.

Outside, I wear my knitwear under a warm jacket. Back at the hotel, I enjoy that soft feeling that makes cashmere so special to me. My designs are meant to accompany exactly such moments: comfortable to wear, expressive, and a completely natural part of one's life.

SIMONE BRUNS: My knitwear collection at the Sonnenalp

I am particularly pleased that my SIMONE BRUNS knitwear is also available at the Sonnenalp. It is wonderful to know my collection is in a place where I myself love to spend time.

For me, my cashmere pieces fit perfectly into this environment. The warmth of the material, the special colors, and the joy of beautiful things combine here quite naturally with the feeling of a relaxing break.

Anyone who discovers my collection during their stay can feel the materials directly and try on the knitwear at their leisure. Perhaps they will find a new favorite piece that will remind them of the days in the Allgäu for a long time to come.

Taking a little peace home with me

What I take with me from the Sonnenalp is above all the feeling of having arrived back with myself. Fresh air, activity, soothing peace, and time for myself – this is how I want to end my year.

And sometimes this feeling stays with me a little longer at home. When I put on my favorite cashmere sweater and think of a relaxing winter weekend in the Allgäu mountains.

Yours, Simone

Discover the SIMONE BRUNS collection online