Hamburg stands for a particular kind of elegance: clear, understated, and timeless. As a Hamburg-based fashion designer, this ethos has shaped me for many years. It is also reflected in the collections of SIMONE BRUNS – in clean silhouettes, premium materials, and an aesthetic that does not need to be loud to stand out.
For our latest photo shoot, we showcased our cashmere and silk fashion in Hamburg. The minimalist architecture, open spaces, and characteristic northern light provide the natural setting for a collection focused on material, texture, and cut.
Hamburg as an Inspiration for SIMONE BRUNS
Hamburg expresses its strength through poise. Clean facades, understated colors, and minimalist architecture shape the cityscape. This very combination of understatement and quality embodies my vision of modern luxury.
The Hamburg light played a special role in our photo shoot. Soft and diffused, it revealed the different textures of the materials and accentuated the structures of cashmere, brushed cashmere, and silk as well as the clean lines of the individual silhouettes.
Rather than altering the typical northern light, we deliberately made it part of our visual language.
Cashmere, Silk, and Modern Silhouettes
The photo shoot showcases selected designs from the SIMONE BRUNS collection.
The Maison Cardigan and the Brushed Maison Cardigan reinterpret the classic cardigan with a relaxed, modern silhouette. The Gitty Sweater and the Hedda Sweater embody our vision of effortless luxury: premium materials meet cuts that are easy to wear and combine.
With the Gabrielle Sweater and the Gabrielle Diamond Sweater, the knit texture takes center stage. Different textures add depth to the designs and demonstrate the versatility of cashmere.
The Mara Cardigan and the generous Sharon Cape add softly flowing silhouettes to the collection. The Princess Blouse provides a deliberate contrast, bringing the lightness and elegance of silk to the looks.
What Luxury Means to Me
For me, cashmere and silk stand for exceptional texture, quality, and timeless elegance. What matters is not only how a garment looks, but how it feels, how it drapes, and how it can be worn across many different looks.
This is exactly what modern luxury means to me: less excess, more substance. Good materials, thoughtful proportions, and a clean design language ensure that a garment remains relevant for more than just one season.
This ethos connects SIMONE BRUNS with Hamburg.
A Homage to Hamburg
This is why the photo shoot is more than just the presentation of a new collection. It is a tribute to the city that SIMONE BRUNS calls home.
Hamburg stands for understatement, clarity, and effortless elegance. Values that also shape our cashmere and silk fashion.
For me, fashion does not need to be loud to make its presence felt. Sometimes its most powerful impact comes from giving material, cut, and personality the space to speak for themselves.
Simone Bruns
Fashion designer & founder of SIMONE BRUNS, Hamburg
FAQ: SIMONE BRUNS, Cashmere, and Hamburg
Who is Simone Bruns?
Simone Bruns is a fashion designer and the founder of the Hamburg-based luxury label SIMONE BRUNS. Her collections focus on premium materials, particularly cashmere and silk, as well as a clean, timeless design language.
What does SIMONE BRUNS fashion stand for?
SIMONE BRUNS combines premium materials with modern, feminine silhouettes and an understated form of luxury. The collections are defined by cashmere, silk, distinctive textures, and versatile cuts.
What role does Hamburg play for SIMONE BRUNS?
Hamburg shapes the brand's aesthetic through its clean architecture, northern light, and culture of understatement. These influences are reflected in the colors, silhouettes, and minimalist design language of the collections.
Which products are featured in the Hamburg photo shoot?
The photo shoot features the Maison Cardigan, Brushed Maison Cardigan, Princess Blouse, Gitty Sweater, Hedda Sweater, Gabrielle Sweater, Gabrielle Diamond Sweater, Mara Cardigan, and the Sharon Cape, among others.
