Snow-covered peaks, crisp winter air and a landscape in white: The Allgäu in winter provides a natural backdrop for the cashmere fashion of SIMONE BRUNS. For our winter shoot, we styled selected cashmere cardigans and sweaters amidst the snow-covered mountain landscape.
The Mara Cardigan, Gabrielle Sweater, Cool Ischgl Sweater and the Cool Ischgl Extra Diamond Sweater take center stage. Different knit textures and silhouettes show how versatile high-quality cashmere is to wear and combine in winter.
The Allgäu as a backdrop for SIMONE BRUNS
In winter, the Allgäu stands for tranquility, nature and a special clarity. Snow-covered landscapes and natural winter light create a minimalist setting in which materials and textures come particularly clearly to light.
For me as a fashion designer, this is exactly where the connection to SIMONE BRUNS lies: a focus on high-quality materials, a special feel, and a timeless design language.
The understated landscape draws the eye to the essentials – the drape of a cardigan, the surface of a knitted sweater and the different textures of the cashmere.
Cashmere – warmth meets lightness
Cashmere is one of the signature materials of SIMONE BRUNS. The fine fibers make it possible to knit garments that can be soft and warm without feeling unnecessarily heavy.
This combination is particularly crucial for winter fashion. A cashmere sweater should provide warmth while remaining comfortable to wear – whether on a winter walk, while traveling or on a relaxing day in the mountains.
For me, luxury arises above all from the material itself: its feel, its craftsmanship and the way a high-quality knitted piece feels when worn.
Mara Cardigan and Gabrielle Sweater
The Mara Cardigan interprets luxurious cashmere in a relaxed cardigan silhouette. It can be worn open, layered and incorporated into a winter look as a warming extra layer.
The Gabrielle Sweater, on the other hand, stands for a clean, feminine knitted look. Its silhouette shows how high-quality cashmere can be combined with a modern yet timeless design language.
Both models embody an important idea behind the collection: winter fashion should offer warmth and comfort without sacrificing elegance.
Cool Ischgl – cashmere with a special knit texture
With the Cool Ischgl Sweater and the Cool Ischgl Extra Diamond Sweater, the texture of the knit takes center stage.
The Cool Ischgl Extra Diamond Sweater adds an extra visual accent with its characteristic diamond design. Such textures become particularly visible against the minimalist winter landscape of the Allgäu.
This creates cashmere looks that can be worn both in the mountains and in everyday urban life.
Natural colors for winter
Cream, gray and warm natural tones pick up the color palette of the winter landscape. They can be combined in many ways and emphasize the collection's calm aesthetic.
For me, this represents a form of timeless luxury: high-quality materials, clear colors and silhouettes that do not have to depend on short-term trends.
The winter Allgäu makes this attitude visible. Landscape and fashion do not compete with each other, but rather form a shared, minimalist visual language.
A tribute to winter
Our shoot in the Allgäu tells the story of the special connection between cashmere, warmth and winter nature.
The Mara Cardigan, Gabrielle Sweater, Cool Ischgl Sweater and Cool Ischgl Extra Diamond Sweater show different interpretations of luxurious cashmere knitwear – from relaxed and soft to textured and expressive.
The Allgäu stands for tranquility, clarity and the beauty of natural materials. A winter world in which the cashmere fashion of SIMONE BRUNS feels completely at home.
Stay warm, stay stylish – wherever you are.
Simone Bruns
Fashion designer & founder of SIMONE BRUNS
FAQ: SIMONE BRUNS cashmere & winter fashion
Which SIMONE BRUNS products can be seen in the Allgäu shoot?
The Mara Cardigan, Gabrielle Sweater, Cool Ischgl Sweater and the Cool Ischgl Extra Diamond Sweater can be seen in the winter shoot.
Why is cashmere suitable for winter fashion?
Cashmere is valued for high-quality winter fashion because of its soft feel and heat-insulating properties. The fine fibers make it possible to create warm knitted garments with relatively little weight.
What characterizes SIMONE BRUNS cashmere fashion?
SIMONE BRUNS combines cashmere with feminine and relaxed silhouettes, different knit textures and a restrained, timeless color palette.
What is the difference between the Cool Ischgl Sweater and the Cool Ischgl Extra Diamond Sweater?
The Cool Ischgl Extra Diamond Sweater adds an extra structural and visual accent with its diamond design. Both models interpret luxurious cashmere knitwear in a modern winter silhouette.
How can you style a cashmere cardigan in winter?
A cashmere cardigan can be worn as an extra warming layer over lightweight tops and combined with trousers, skirts or dresses. Natural tones such as cream, beige and gray are particularly suitable for a calm, timeless winter wardrobe.
Why was the Allgäu chosen for the SIMONE BRUNS shoot?
The snow-covered mountain landscape, natural winter light and calm color palette create a minimalist setting in which cashmere, knit textures and silhouettes come particularly clearly to light.
